Digital Marketing for Recruiting

Combining Recruitment and Digital Marketing

  • Google Search

    costs as little as 40¢ per click for top healthcare organizations
  • Retargeting

    can bring potential applicants back for as low as $8 per apply
  • Geofencing

    targets a specific area, event or competitor for maximum efficiency
There are a multitude of ways to employ digital marketing, and we know all of them. NAS creates digital marketing strategies that reach both active and passive job seekers, raise awareness of your employer brand and ultimately increase completed applications. We’ve worked with clients looking to hire in all industries, from hospital to retail, restaurant, manufacturing and more.

Our Method

We’ll meet with you to assess your needs, then select the right digital medium and leverage empirical data to choose appropriate targeting options.

We’ll develop copy and design elements to communicate your message quickly and effectively, while promoting your employment brand.

We’ll run and monitor your marketing campaign, changing parameters when necessary and providing reports that help you see your success and allocate your budget wisely.


We’re a Google-certified partner agency that has driven clicks in the millions and impressions in the tens of millions.

We can help you leverage Google’s search network, display network and retargeting features to spotlight your organization and attract candidates in your most pressing areas of need.

Copy and design elements reinforce landing page content to attain the highest quality scores from Google, increase campaign efficiency and save you money.

NAS Recruitment Innovation - Google partner

Social Media

We’ll tap into Facebook, Instagram, LinkedIn and Twitter, depending on your needs and where the candidates you want to hire are engaging.

NAS can target certain individuals by geographic location, as well as through their likes, interests and behaviors on specific platforms.

With Facebook, we can target passive candidates for hard-to fill positions or create marketing campaigns to promote hiring events, increase your likes and create future organic engagement potential.


Your strategy for recruitment marketing should include showcasing your company culture. The more transparent you and your employees are about what it’s like to work at your organization, the higher your chances are to engage with your target audience and see who a great hire may be.

Start by including information about your company on the careers page on your website. Don’t just discuss what the job entails, discuss why your ideal candidates should be interested in working with you. Why should they want you to hire them?

From there, use your strong employer brand to attract and engage with potential applicants. Utilize social media to capture their attention and make sure that your employer branding is clear. Ensure that your employees are using social media to discuss what drew them to your website and why they applied for jobs.

If you’re still struggling to attract applicants to your jobs, ask yourself, "How are other companies utilizing social media to enhance their employer branding for recruitment marketing efforts?" From there, you can collect insight on other companies and how they implement social media into their recruitment strategy. What works for companies in other industries may not work for you, but it can give you a new perspective for your marketing efforts.

We’ll create the perfect destination for your digital recruitment marketing efforts.

The best digital marketing campaigns take candidates to a targeted landing page that is clearly aligned with their expectations. If your career site does not have such a page to match a recruiting effort and your team cannot quickly put one up, NAS offers a simple and fast solution.

  • Branded landing page that aligns with marketing efforts for easy candidate identification
  • Relevant content that gives your page more authority with search engines
  • Option to include a form for candidates to respond quickly — and your recruiters to follow up just as fast
  • Ideal for short-term campaigns or niche needs such as a hard-to-fill position or specific location